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I created social media marketing proposals for a variety of small businesses. These proposals include a competitive analysis, an analysis of current social media and the brand voice, as well as suggestions for improvement to better reach consumers.
Each small business customer received targeted marketing objectives.
These objectives include:
Develop a comprehensive social media strategy
Determine the types of content to post
Develop a content posting schedule
Develop a strategy for paid media
I analyzed their current social media channels to determine brand voice, popular posts, and other quick fixes.
I developed an implementation plan for each social media channel. This plan included quick fixes for their website, posting strategy, and a strategy for reaching influencers/partner.
Facebook Strategy
Profile & Cover image
Consistent posting schedule
Engaging content
Facebook Ads strategy
Twitter Strategy
Profile & Cover image
Consistent posting schedule
Engaging content
Advertising?
YouTube Strategy
Determine Playlist Categories
Consistent Channel banner/logo
Add title screen for each video
Develop a professional "expert" series
Add hashtags and URLs and encourage likes/comments
Instagram Strategy
Consistent Channel banner/logo
Create Stories Daily/Weekly depending on capacity
Develop a professional "expert" series
Develop a custom hashtag to use on each post
Add hashtags and encourage likes/comments
Google Sites
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