Embedded Files
I created cohesive content for a small business. This content includes a redesigned logo, a sample email newsletter, and social media posts. Each element uses advanced graphic design elements and is engaging. As part of a larger campaign, each element uses standard colors, fonts, and tone of voice.
Logo Redesign:
I redesigned the logo for this small business to be more print and digitally-friendly. The logo includes the tagline, name, and graphic elements.
Before and After: My thought process.
I wanted to highlight the two "K's" that are in their current logo. I used a serif font and a larger candle image to showcase the elements of their logo. I made the two "K's" larger and separated them from the candle. I added the tagline above the candle using a curved feature. I added the name below the logo in a standard font. I also created a version without a background color so that it could be placed on product labels, newsletters, and social posts.
Standard colors and fonts:
I created a color palate for this business. Each item designed will include these items. Seasonal posts and items will include these standard colors and similar ones for each season.
Facebook Ad:
Knowing the customer's current promotions, I designed a Facebook ad for them. This ad includes standard fonts, colors, and a relevant call-to-action.
Sample Candle Labels:
I used inspiration from this customer's current line of candles to create labels for several real and fictional products. I used the standard color set and fonts that I created for them. This customer already has whimsical products, and I wanted the spec labels to reflect that and contain informative content.
Sample Social Media Posts:
I used inspiration from this customer's current social media posts to create several social media posts for several real and fictional products. I used the standard color set and fonts that I created for them. This customer already has whimsical products, and I wanted the spec posts to reflect that and contain informative content.
Engaging Social Posts
These timely posts encourage fans and consumers to check out what's new in the shop.
Posts relevant for seasonal holidays
These timely posts highlight feedback from fans and consumers on Google or Yelp. The seasonal posts are relevant to the industry, the holiday, and the company.
Sample Loyalty Card:
I designed a loyalty card for this sample customer, using standard fonts and colors. This punch card includes the customer's logo and URL for easy shopping.
Sample Newsletter Template:
I created a template for this customer to use in email newsletters. The sample newsletter includes highlighted products, sales, events, and updates on their sustainability commitment.
Reel/Story Post
I designed a mockup to be used to highlight events that the small business owners attend as vendors. This post has animated features to catch the viewer's attention. It is designed to be used in a Facebook or Instagram Story or as a standalone reel.
Google Sites
Report abuse